ISABELLE UI/UX Senior Product Designer

Isabelle Alves

Designing intuitive experiences

that solve real problems.

Designing intuitive experiences that
solve real problems.

I’m Isabelle Alves, a Senior UI/UX Product Designer with a marketing background. With 10+ years in IT. Specialist in end-to-end digital product development, from concept to execution.

work.

Bradesco - International Account

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Bradesco - International Account

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Bradesco - International Account

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Gym - APP IOS/Android & Backoffice

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Gym - APP IOS/Android & Backoffice

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Gym - APP IOS/Android & Backoffice

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O Globo – Subscription Journey Optimization

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O Globo – Subscription Journey Optimization

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O Globo – Subscription Journey Optimization

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Vogue

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Vogue

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Vogue

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Process

My step-by-step design process:

Product Design

Brand Identity Design

Branding

Packaging Design

Mochup Design

See design process

Research & Strategy

I conduct qualitative and quantitative research, user interviews, and competitor analysis to uncover real user needs. From these insights, I define hypotheses, create personas and user journeys, and align opportunities with both business and user goals.

Testing & Validation

I run usability tests, A/B testing, and heuristic evaluations to assess design effectiveness. Feedback from users and stakeholders supports rapid iteration, helping refine the experience and ensure decisions are backed by real data.

Ideation & Prototyping

I explore design solutions through low- and high-fidelity wireframes and interactive prototypes using Figma. This allows me to test and validate concepts early, ensuring alignment before development begins.

Implementation & Improvement

I collaborate closely with developers to maintain design integrity and accessibility. After launch, I track performance metrics like engagement and retention, using data to recommend continuous improvements and support long-term product success.

about.

Every project I work on starts with a deep dive into the problem, aligning business goals with user needs. Through research, testing, and iterations, I transform insights into scalable and effective solutions.

I believe that good design is more than just aesthetics—it must be accessible, functional, and deliver a seamless experience.

Art is a way for me to connect with people. By illustrating, drawing, or creating interfaces, I express myself and tell visual stories. My goal for my designs is to be accessible and inclusive experience for all users.