Research & Strategy
I conduct qualitative and quantitative research, user interviews, and competitor analysis to uncover real user needs. From these insights, I define hypotheses, create personas and user journeys, and align opportunities with both business and user goals.
Ideation & Prototyping
I explore design solutions through low- and high-fidelity wireframes and interactive prototypes using Figma. This allows me to test and validate concepts early, ensuring alignment before development begins.
Testing & Validation
I run usability tests, A/B testing, and heuristic evaluations to assess design effectiveness. Feedback from users and stakeholders supports rapid iteration, helping refine the experience and ensure decisions are backed by real data.
Implementation & Improvement
I collaborate closely with developers to maintain design integrity and accessibility. After launch, I track performance metrics like engagement and retention, using data to recommend continuous improvements and support long-term product success.
adapts interfaces for all screen sizes, ensuring usability and consistency.
Responsive design
focuses on efficiency, usability, and seamless workflows for internal users.
Back-office design
Generative AI
This image is AI-generated, created using prompts
deliver seamless experiences, balancing performance, accessibility, and cross-platform consistency.
Hybrid and native apps
About.
Every project I work on starts with a deep dive into the problem, aligning business goals with user needs. Through research, testing, and iterations, I transform insights into scalable and effective solutions. In a recent project, I optimized the onboarding process for a financial app, reducing drop-off rates by 25% and increasing conversion by 18%.
I believe that good design is more than just aesthetics—it must be accessible, functional, and deliver a seamless experience.
Art is a way for me to connect with people. By illustrating, drawing, or creating interfaces, I express myself and tell visual stories. My goal for my designs is to be accessible and inclusive experience for all users.
📝 Experience across multiple industries, including publishing, footwear, and especially finance
📈 Continuously learning, with a focus on generative AI, accessibility, and low-code drives
👩🏻💻 Speaker and advocate for accessibility and inclusion
🐶 👫 Active in social projects and donation campaigns
UI with Purpose.
I believe that good design is more than just aesthetics—it must be functional, accessible, and deliver a seamless experience. My focus is on crafting interfaces with hierarchy, engaging microinteractions, and an inclusive experience for all users.
Tools & Technology.
I use Figma for building Design Systems and advanced prototyping, while also exploring Generative AI and automation. I leverage tools like Maze and Hotjar to validate hypotheses and refine user experience based on real data.
Standout Projects.
Every project I work on starts with a deep dive into the problem, aligning business goals with user needs. Through research, testing, and iterations, I transform insights into scalable and effective solutions.
Measurable.
My work directly impacts key metrics like conversion, engagement, and retention. In the banking sector. I always strive for solutions that benefit both users and business goals.