Design Process | Isabelle Alves UI UX

My step-by-step design process:

Discovery & Research

Before designing a solution, it’s crucial to understand the problem. I conduct qualitative and quantitative research, user interviews, and competitor analysis to map real needs. I use tools like Maze, Hotjar, and UserTesting to identify patterns and opportunities.

Problem Definition & Strategy

Based on collected insights, I define hypotheses and prioritize opportunities aligned with both business and user goals. I create personas, user journeys, and experience maps to guide the product strategy and ensure a user-centered design approach.

Ideation & Prototyping

I explore solutions through wireframes, flows, and interactive prototypes in both low and high fidelity. I use Figma to test different approaches and validate concepts before implementation, ensuring greater efficiency in development.

Testing & Validation

I conduct usability testing, A/B testing, and heuristic analysis to validate design decisions and improve the experience based on real data. Continuous interaction with users and stakeholders enables quick and strategic adjustments.

Implementation & Handoff

I work closely with developers to ensure that implementation remains true to the design and meets accessibility standards. Clear documentation and a well-structured Design System facilitate scalability and digital product maintenance.

Measuring Impact & Iteration

The process doesn’t end at delivery. I track engagement, conversion, and retention metrics to evaluate design impact. Based on data, I propose continuous improvements to optimize the user experience and product performance.

My step-by-step design process:

01 Research & Discovery

Define design challenges and opportunities with stakeholders.
Plan and conduct qualitative & quantitative research (interviews, usability testing, heuristic analysis, surveys).
Competitive benchmarking to understand trends and differentiators.

02 Strategy & Information Architecture

Create target audience, user journeys, and experience maps to structure the product vision.
Define navigation flows and information architecture to ensure clarity and usability.
Translate insights into actionable design and product requirements.

Validation &

Usability Testing

Plan and conduct user testing to refine the experience.
Analyze user behavior and metrics to drive data-informed decisions.
Iterate continuously based on feedback and usage insights.

Design & Prototyping

Develop wireframes and responsive UI designs based on heuristics and design guidelines (Material Design, Human Interface Guidelines).
Create interactive prototypes for quick idea and feature validation.
Design System: Build, maintain, and scale design systems to ensure consistency and efficiency.

Handoff, Implementation & Iteration

Collaborate closely with development teams, ensuring a seamless handoff and high-quality execution.
Support design QA, refining details before launch.
Monitor post-launch metrics and apply continuous improvements based on real user data.