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Bradesco
insurance
UI/UX Design
Research
Design System
ChatBot
Adobe XD
Notion
Miro
The Bradesco Seguros is an insurance company owned by the Bradesco Organization. It was created in 1983 through the acquisition, by Bradesco bank, of Atlântica Boavista insurance company.
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Frame 1597880394
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Project's Goal
The project consisted of identifying and applying improvements in order to facilitate the user experience.
Solutions
I conducted an internal research into the current system operations, followed by user interviews aimed at understanding their challenges. Taking charge of the entire process, I scripted the interviews and arranged meetings with the users. These interviews were conducted via video calls, recorded, and transcribed. Afterwards, I developed user flows, personas, and a prototype, which streamlined operations by reducing clicks and enhancing usability.
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