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Design Process

Explore my design process and discover the projects I've worked on, from research and ideation to implementation and continuous optimization.

→ Discovery & Research: Deep understanding of the problem through interviews, benchmarking, and data analysis.

→ Ideation & Prototyping: Creating wireframes and interactive prototypes to validate concepts before implementation.

→ Implementation & Handoff: Clear documentation and collaboration with developers to ensure design fidelity.

Definition & Strategy: Developing personas, user journeys, and hypotheses aligned with business and user goals.

Testing & Validation: Usability testing, A/B testing, and heuristic evaluations to refine solutions.

Measurement & Iteration: Monitoring engagement, conversion, and accessibility metrics for continuous improvement

Bradesco

Piccadilly

Valor Econômico

Design System

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