Vogue
Condénast - Globo
UI/UX Design
Research
Design System
Figma
Notion
Vogue is the most important, renowned and influential fashion magazine in the world published since 1892 by Conde Nast Publications in 21 countries.
Problem
Currently, there is a visual pollution of advertisements, which often do not relate to the magazine's content. The aim was also to reduce the number of interferences (limitations, pop-ups and Ads) without losing advertising space.Keeping the visual identity foreseen in MIV Vogue, the components for the Design System of the new site were created.
Solutions
Keeping the visual identity foreseen in MIV Vogue, the components for the Design System of the new site were created.
With a focus on usability improvements the main objective of the layout change.
Following the idea of Vogue US, the mall was inserted, a space where advertisers can place their products linked to some article, so I named it "Reproducting the Look" where, in addition to exhibiting, brands and creators can be mentioned in the article in marketing insight matter, relevant in SEM and SEO for brands and advertisers.
An exclusive Ads session was also inserted in the house in order to increase revenue through advertising.
